According to Nielsen, ONE is now the world’s most watched combat sports promotion and ranks among the top 10 largest…
Facebook’s Top 10 Sports Properties
I just received this chart yesterday from Joyee Biswas, Head of Sports (APAC) for Meta (Facebook). For 2021, ONE ranked #1 in the world out of 5,000+ sports properties in terms of organic video views! I am genuinely blown away by these numbers. Of course, I knew that ONE had been experiencing exponential growth (and still is) over the last few years, but I had no idea that ONE would be the largest in the world in terms of organic video views. Thank you to the greatest fans in the world!
For perspective on the combat sports industry, ONE generated 8.8 billion organic video views in 2021 versus UFC’s 1.7 billion organic video views in 2021. Bellator generated 115.6 million organic video views in 2021 versus PFL’s 88.5 million organic video views in 2021. Congratulations to all of my teammates at ONE for this extraordinary achievement! #WeAreONE
Chatri Sityodtong is a self-made entrepreneur and lifelong martial artist from Thailand. His rags-to-riches life story has inspired millions around the world on BBC News, CNN, Financial Times, Bloomberg TV, CNBC, Channel NewsAsia, and other major media. He is the Founder, Chairman, and CEO of ONE, Asia’s largest billion dollar global sports media platform in history with a broadcast to over 150+ countries around the world. He is also the star of the first-ever global edition of The Apprentice, the award-winning reality TV series on Netflix. Sityodtong was named “Asia’s King of Martial Arts” by the Financial Times and was ranked the “2nd Most Powerful Person in Sports in Asia” by FOX Sports. Sityodtong was also selected as one of “Asia’s Top 100 Business Leaders” by Business Insider. He is an Entrepreneur-in-Residence at INSEAD, Europe’s top business school. Inducted recently into the Black Belt Hall of Fame, Sityodtong is a Kru in Muay Thai under Yodtong Senanan and a Brown Belt in Brazilian Jiu-Jitsu under Renzo Gracie. Sityodtong holds an MBA from Harvard Business School and a BA from Tufts University.