I just received this chart yesterday from Joyee Biswas, Head of Sports (APAC) for Meta (Facebook). For 2021, ONE ranked…
ONE Championship’s 29x Growth!
Thank you to Glenn Lovett (Global Managing Director, Nielsen Sports), Kelvin Watt (Asia Managing Director, Nielsen Sports), and Nicholas Bruce (VP Strategy, Nielsen Japan) for making it all the way to Tokyo for ONE: A New Era!
Nielsen, the world’s largest ratings and data analytics company for broadcast content, has been instrumental in tracking ONE Championship since its rise from 700k viewers per event in 2015 to the current 20m viewers per event in 2018. (Actually, our 2019 numbers are already pacing ahead of 2018 viewership numbers). In fact, Andy Hata jumped ship from Nielsen (where he was President for Nielsen Japan, China, and Korea) to become President of ONE Championship Japan. Andy and I joke often that he had the easiest career decision to make in joining ONE because he already had all of the data on us!
Our 3 year goal is to go from 20m viewers per event to 100m viewers per event. It is a big, hairy, and audacious goal, but I believe it is fully achievable given our current growth rates!
LET’S GOOOOO!!! #WeAreONE
Chatri Sityodtong is a self-made entrepreneur and lifelong martial artist from Thailand. His rags-to-riches life story has inspired millions around the world on BBC News, CNN, Financial Times, Bloomberg TV, CNBC, Channel NewsAsia, and other major media. He is the Founder, Chairman, and CEO of ONE Championship, Asia’s largest global sports media property in history with a global broadcast to over 2.6 billion potential viewers across 140+ countries around the world. Forbes most recently selected Sityodtong as one of Asia’s next generation tycoons. He was also named “Asia’s King of Martial Arts” by the Financial Times and the “3rd Most Powerful Person in Sports in Asia” by FOX Sports. He is an Entrepreneur-in-Residence at INSEAD, Europe’s top business school. Sityodtong holds an MBA from Harvard Business School and a BA from Tufts University.